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31 newsworthy historical anniversaries in October 2023

Here are 31 newsworthy and notable historical anniversaries in October 2023 (listed six months in advance so you have time to write about them)

Historical anniversaries are great for ‘On This Day in History’ features, articles, biographies and other anniversary tie-ins. They’re popular with newspaper and magazine readers and radio stations, and editors, producers and presenters love them. They’re easy to research too. You can also turn them into movies, documentaries, novels, use them to plan events and exhibitions, and much more. (Find out more at the end of this article.)

We’ve randomly picked one anniversary for each day of the month from The Date-A-Base Book 2023, which lists more than 3,000 anniversaries.

1 Oct 1873 – 150 years ago
Death of Edwin Landseer, British artist and sculptor. Known for his animal paintings, and for the lion sculptures at the base of Nelson’s Column in London.

2 Oct 1973 – 50 years ago
Death of Paavo Nurmi, Finnish middle- and long-distance runner. Olympic gold medallist (9 times). He set 25 world records.

3 – 4 Oct 1993 – 30 years ago
Somali Civil War – the Battle of Mogadishu. Also known as the First Battle of Mogadishu, the Battle of the Black Sea, or the Black Hawk Down incident. After the battle, the Somalis dragged dead U.S. soldiers through the streets – an event that was broadcast on U.S. television. This led to a public outcry and is thought to have influenced the USA’s decision not to intervene in the Rwandan genocide.

4 Oct 1958 – 54 years ago
The French Fifth Republic was established.

5 Oct 1948 – 75 years ago
The Ashgabat earthquake, Turkmen Soviet Socialist Republic (now Turkmenistan). 110,000 people were killed (some sources say 176,000). It was one of the deadliest earthquakes in human history. Some have speculated that it was caused by Soviet atomic bomb tests.

6 Oct 1923 – 100 years ago
The Soviet Union adopted the ‘Eternal Calendar’. Each week had 5 days, there were 6 weeks to a month, and all months had 30 days. The remaining 5 days were national holidays and were given names rather than dates. In 1931 the calendar was replaced with one with 6-day weeks. It used the Gregorian calendar from 1940 onwards.

7 Oct 1943 – 80 years ago
Death of Radclyffe Hall, British writer and poet. Best known for her controversial novel The Well of Loneliness, which was banned in Britain because of its descriptions of lesbianism.

8 Oct 1873 – 150 years ago
Indiana Women’s Prison opened in Indianapolis (as the Indiana Reformatory Institute). It was the first women’s correctional facility in the USA.

9 Oct 1873 – 150 years ago
Birth of Charles Rudolph Walgreen, American pharmacist and businessman. Founder of the Walgreens chain of pharmacies.

10 Oct 1973 – 50 years ago
U.S. Vice President Spiro Agnew resigned after being charged with tax evasion. He was succeeded by Gerald Ford on 6th December.

11 Oct 1983 – 40 years ago
The last hand-cranked telephones in the USA (in the village of Bryant Pond, Maine) went out of service as the local exchange was upgraded to a modern direct-dial system.

12 Oct 1773 – 250 years ago
The first psychiatric hospital in the USA opened in Williamsburg, Virginia. The Public Hospital for Persons of Insane and Disordered Minds is now known as Eastern State Hospital.

13 Oct 1923 – 100 years ago
Ankara became the capital of Turkey.

14 Oct 1963 – 60 years ago
The French-language folk song Dominique by The Singing Nun was released. It became a worldwide hit throughout December, while the world was reeling from the assassination of U.S. President John F. Kennedy.

15 Oct 1963 – 60 years ago
The term ‘Beatlemania’ first appeared in the Daily Mirror newspaper in the UK. It described the intense, frenzied reaction of fans of the Beatles.

16 Oct 1923 – 100 years ago
The Walt Disney Company was founded by Walt and Roy Disney (as the Disney Brothers Cartoon Studio).

17 Oct 1943 – 80 years ago
World War II: the Burma Railway (also known as the Thailand–Burma Railway or the Death Railway) was completed. The Japanese built it using Asian labourers and Allied prisoners-of-war, thousands of whom died.
(One of the railway bridges is the famous Bridge over the River Kwai.)

18 Oct 1958 – 65 years ago
The world’s first video game, Tennis for Two, was introduced. It was developed by American physicist William Higinbotham at the Brookhaven National Laboratory. The display screen was an oscilloscope. At the time, it was only known inside the lab, and was shown to visitors on open days.

19 Oct 1943 – 80 years ago
The antibiotic streptomycin was first isolated by Albert Schatz at Rutgers University, New Jersey, USA. It was the first effective cure for tuberculosis. (The discovery was originally credited to his supervisor, Selman Waksman, who was awarded a Nobel Prize for his work. The discovery was the subject of a litigation case and they are both now listed as co-discoverers.)

20 Oct 1973 – 50 years ago
Sydney Opera House in Australia was opened by Queen Elizabeth II.

21 Oct 1923 – 100 years ago
The world’s first planetarium projector (made by Zeiss) opened at the Deutsches Museum in Munich, Germany.

22 Oct 1983 – 40 years ago
Two correctional officers were killed by inmates at the United States Penitentiary in Marion, Illinois. The prison went into indefinite lockdown for the next 23 years, with prisoners isolated in their cells for 23 hours per day. This inspired the ‘supermax’ model of prisons.

23 Oct 1998 – 25 years ago
Swatch Internet Time was introduced. It divides each day into 1,000 ‘beats’.

24 Oct 1933 – 90 years ago
Birth of Ronnie and Reggie Kray, (the Kray twins), British gangsters who ruled the East End of London in the 1950s and 60s.
(Died 1995 and 2000 respectively.)

25 Oct 1983 – 40 years ago
Microsoft Word 1.0 was released. It was the first version of the popular word processor, and Microsoft’s first full-featured application.

26 Oct 1958 – 65 years ago
The Boeing 707, the USA’s first jet airliner, went into commercial service with Pan American World Airways.
The first flight was from New York to Paris, France.

27 Oct 1923 – 100 years ago
Birth of Roy Lichtenstein, American Pop artist. Known for his comic book-style paintings. (Died 1997.)

28 Oct 1943 – 80 years ago
The Philadelphia Experiment. A U.S. Navy escort ship, the USS Eldridge, was apparently rendered invisible while work was being carried out to hide it from enemy radar. Some claim the ship travelled through time and was seen briefly over 200 miles away.
The story is widely regarded as a hoax, but has been the subject of numerous conspiracy theories and a Hollywood film.

29 Oct 1923 – 100 years ago
The Republic of Turkey was proclaimed. Mustafa Kemal Atatürk became its first president.

30 Oct 1983 – 40 years ago
The online videotext service Viewtron was launched in the USA. Although it was primarily a news service, most subscribers used it for email and live chat, and it never made a profit. It was discontinued in March 1986.

31 Oct 1993 – 30 years ago
Death of Federico Fellini, Italian film director and screenwriter.

More anniversaries:

You’ll find hundreds more anniversaries for this month in The Date-A-Base Book 2023. The 2024, 2025 and 2026 and 2027 editions are also available if you work further ahead. The anniversaries are available as PDF ebooks, Excel spreadsheets, and printed paperback books. The 2028 edition will be available from 5th April 2023.

How to use the anniversaries:

If you’d like to know more about how to turn the anniversaries listed here and in The Date-A-Base Books into articles for magazines and newspapers, take a look at our free 68-page guide, Ditch Your Day Job: the easiest way to make a living (or earn some extra cash) as a writer.

It has some terrific bonuses too, including a complete month of anniversaries from The Date-A-Base Book 2023, hundreds of article-writing tips and ideas, plus a 25 percent discount when you buy two or more editions of The Date-A-Base Book.

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30 newsworthy historical anniversaries in September 2023

Here are 30 newsworthy and notable historical anniversaries in September 2023 (listed six months in advance so you have time to write about them)

Historical anniversaries are great for ‘On This Day in History’ features, articles, biographies and other anniversary tie-ins. They’re popular with newspaper and magazine readers and radio stations, and editors, producers and presenters love them. They’re easy to research too. You can also turn them into films, documentaries, novels, use them to plan events and exhibitions, and much more. (Find out more at the end of this article.)

We’ve randomly picked one anniversary for each day of the month from The Date-A-Base Book 2023, which lists more than 3,000 anniversaries.

1 Sep 1923 – 100 years ago
The Great Kanto earthquake, Japan. The deadliest earthquake in Japanese history. Over 140,000 people were killed and 1.9 million made homeless.

2 Sep 1973 – 50 years ago
Death of J. R. R. Tolkien, British fantasy writer, poet, scholar and educator. Best known for his novels The Hobbit and Lord of the Rings.

3 Sep 1943 – 80 years ago
World War II: Italy surrendered to the Allies and signed the Armistice of Cassibile. The Allies invaded Italy the same day (see below). (The armistice was announced to the public on 8th September.)

4 Sep 1998 – 25 years ago
Google, the internet search company, was founded by Larry Page and Sergey Brin, both students at Stanford University, California, USA. (The company was initially based in a friend’s garage in Menlo Park.)

5 Sep 1953 – 70 years ago
The world’s first privately operated atomic reactor began operating at North Carolina State University, USA.

6 Sep 1923 – 100 years ago
Birth of Peter II, last King of Yugoslavia. (Died 1970.)

7 Sep 1923 – 100 years ago
Interpol, the International Criminal Police Organisation, was founded.

8 Sep 2003 – 20 years ago
The Recording Industry Association of America (RIAA) filed 261 lawsuits against alleged music file-sharers. They included a 12-year-old schoolgirl, whose parents paid $2,000 to settle the case the next day.

9 Sep 1948 – 75 years ago
The People’s Democratic Republic of Korea (North Korea) was established, headed by Kim Il Sung

10 Sep 1943 – 80 years ago
World War II: the Germans occupied Rome, Italy, and took over the protection of the Vatican City.

11 Sep 1973 – 50 years ago
General Augusto Pinochet seized power in Chile in a military coup, overthrowing President Salvador Allende who apparently immediately committed suicide. (Some claim he was killed and the suicide was staged.)

12 Sep 1958 – 65 years ago
The world’s first working integrated circuit was demonstrated by Jack Kilby of Texas Instruments. (He had built it while the plant was shut down for holidays – as a new employee he was not entitled to holidays.)

13 Sep 1948 – 75 years ago
Margaret Chase Smith became the first woman elected to the U.S. Senate, and the first to serve in both houses of Congress.

14 Sep 1953 – 70 years ago
Nikita Khrushchev became leader of the Soviet Union.

15 Sep 1963 – 60 years ago
The 16th Street Baptist Church bombing, Birmingham, Alabama, USA. A bomb planted by the Ku Klux Klan exploded at the African American church. 4 children were killed and 22 injured.

16 Sep 1963 – 60 years ago
Malaysia was founded when Malaya united with Sabah, Sarawak, and Singapore. (Singapore was expelled in 1965.)

17 Sep 1953 – 70 years ago
The first successful separation of Siamese twins where both twins survived. 8-week-old Carolyn Anne and Catherine Anne Mouton were joined at the waist and lower spine and shared a lower intestine. They were separated at the Ochsner Foundation Hospital in New Orleans, Louisiana, USA in a three-hour operation.

18 Sep 1873 – 150 years ago
The Panic of 1873. The U.S. bank Jay Cooke & Company failed after overextending its investment in the Northern Pacific Railway. This contributed to the Panic of 1873, which triggered an economic crisis in North America and Europe, and led to the Long Depression – two decades of stagnation. On 20th September (‘Black Friday’) the New York Stock Exchange was forced to close for the first time in its history. It remained closed for 10 days.

19 Sep 1983 – 40 years ago
Saint Kitts and Nevis became independent from the UK.

20 Sep 1848 – 175 years ago
The American Association for the Advancement of Science (AAAS) was founded. It is the world’s largest general scientific society, and publishes the scientific journal Science.

21 Sep 1993 to 4 Oct – 30 years ago
Russian constitutional crisis. Russian President Boris Yeltsin suspended parliament, attempted to disband the Congress of People’s Deputies and the Supreme Soviet, and called for new elections. He was impeached and replaced by vice president Aleksandr Rutskoy. On 4th October he ordered the Russian Army to storm the Supreme Soviet building with tanks and arrest the leaders of the resistance. Up to 2,000 people were killed (official figure: 187).

22 Sep 1973 – 50 years ago
Henry Kissinger became U.S. Secretary of State. He was the first naturalised citizen to hold the office.

23 Sep 1848 – 175 years ago
The first commercial production of chewing gum. American businessman John B. Curtis produced his batch of chewing gum at his home in Bangor, Maine. He called it State of Maine Pure Spruce Gum.

24 Sep 1948 – 75 years ago
The Honda Motor Company was founded.

25 Sep 1963 – 60 years ago
Lord Denning’s report on the Profumo Affair was published in the UK. It found that the former Secretary of State for War, John Profumo, lied to the House of Commons about his relationship with Christine Keeler. She was the alleged mistress of a Russian spy, who was thought to be using their relationship to obtain classified information about British security.

26 Sep 1963 to 13 Oct – 60 years ago
Hurricane Flora, one of the deadliest hurricanes in history, killed 7,193 people in the Caribbean region, especially in Haiti, Cuba and the Dominican Republic.

27 Sep 1898 – 125 years ago
Birth of Vincent Youmans, American Broadway composer and producer. Best known for the musical No, No Nanette and the song Tea for Two.

28 Sep 1923 – 100 years ago
The first issue of the BBC’s radio and television listings magazine Radio Times was published.

29 Sep 1923 – 100 years ago
The British Mandate for Palestine came into effect. Britain took control of Mandatory Palestine (formerly part of the Turkish Empire) until 1948 when Israel became an independent state.

30 Sep 1948 – 75 years ago
The U.S. Federal Communications Commission (FCC) froze all outstanding television broadcast licence applications. It was inundated with hundreds of applications and there were several technical hurdles to be overcome, including the development of colour transmissions and interference between adjacent stations’ transmitters. The planned 6-month freeze lasted for 4 years.

More anniversaries:

You’ll find hundreds more anniversaries for this month in The Date-A-Base Book 2023. The 2024, 2025 and 2026 and 2027 editions are also available if you work further ahead. The anniversaries are available as PDF ebooks, Excel spreadsheets, and printed paperback books.

The 2028 edition will be available from April 2023. Find out more at ideas4writers.com.

How to use the anniversaries:

If you’d like to know more about how to turn the anniversaries listed here and in The Date-A-Base Books into articles for magazines and newspapers, take a look at our free 68-page guide, Ditch Your Day Job: the easiest way to make a living (or earn some extra cash) as a writer.

It has some terrific bonuses too, including a complete month of anniversaries from The Date-A-Base Book 2023, 301 article-writing ideas and tips, plus a 25 percent discount when you buy two or more editions of The Date-A-Base Book.

Share this:

31 newsworthy historical anniversaries in August 2023

Here are 31 newsworthy and notable historical anniversaries in August 2023
(listed six months in advance so you have time to write about them)

Historical anniversaries are great for ‘On This Day in History’ features, articles, biographies and other anniversary tie-ins. They’re popular with newspaper and magazine readers and radio stations, and editors, producers and presenters love them. They’re easy to research too. You can also turn them into films, documentaries, novels, use them to plan events and exhibitions, and much more. (Find out more at the end of this article.)

We’ve randomly picked one anniversary for each day of the month from The Date-A-Base Book 2023, which lists more than 3,000 anniversaries.

1 Aug 1993 – 30 years ago
1 Apr to Oct The Great Mississippi and Missouri Rivers Flood of 1993 peaked on this date. It was one of the most damaging floods in U.S. history. Heavy rainfall began in April and continued into October, with some places under water for nearly 200 days. 1st August is referred to as the flood’s anniversary.

2 Aug 1923 – 100 years ago
Death of Warren G. Harding, 29th President of the United States (1921–23). Died in office. Succeeded by Vice President Calvin Coolidge.

3 Aug 1948 – 75 years ago
Whittaker Chambers, a former member of the U.S. Communist Party, testified before the House Un-American Activities Committee that Alger Hiss had secretly been a communist while working for the State Department. Hiss denied the charge. On 25th August the hearings were televised and Chambers and Hiss dramatically confronted each other on ‘Confrontation Day’. (In January 1950, Hiss was convicted of perjury and imprisoned for 3.5 years. He maintained his innocence until his death in 1996, and sued Chambers for defamation.) The case is still debated to this day. Many believe Hiss was a Soviet spy, but it is difficult to prove or disprove.

4 Aug 1958 – 65 years ago
Billboard magazine published its first Hot 100 singles chart. It is the music industry’s standard record chart in the USA. The first #1 record on the chart was Poor Little Fool by Ricky Nelson.

5 Aug 1953 to December – 70 years ago
Operation Big Switch. All remaining prisoners taken during the Korean War were repatriated.
(Operation Little Switch in April–May 1953 was the repatriation of sick and wounded prisoners.)

6 Aug 1973 – 50 years ago
Death of Fulgencio Batista, President/dictator of Cuba (1933–44, 1952–59)

7 Aug 1948 – 75 years ago
Dutch athlete Fanny Blankers-Koen became the first woman to win four Olympic gold medals (at the 1948 Summer Olympics in London). On 2nd August, when she won the 100 metres, she became the first Dutch athlete to win an Olympic title in athletics.

8 Aug 1963 – 60 years ago
The Great Train Robbery, Ledburn, Buckinghamshire, England. £2.6 million was stolen in one of the UK’s most infamous robberies. The bulk of the money was never recovered.

9 Aug 1898 – 125 years ago
German inventor Rudolf Diesel was granted a U.S. patent for the Diesel internal combustion engine.
(U.S. Patent No. 608,845.)

10 Aug 1948 – 75 years ago
The first episode of the hidden-camera/practical joke television show Candid Camera was broadcast in the USA.
It ran for over 1,000 episodes and ended in 2004. (It began as the radio show Candid Microphone.)

11 Aug 1973 – 50 years ago
Hip-hop (the music genre) was invented by Jamaican-born DJ Kool Herc at a back-to-school party in The Bronx, New York City, USA.

12 Aug 1848 – 175 years ago
Death of George Stephenson, (‘the Father of Railways’), British civil and mechanical engineer who developed rail transport and built innovative steam locomotives including the famous Rocket.

13 Aug 1923 – 100 years ago
Gustav Stresemann became Chancellor and Foreign Minister of Germany.

14 Aug 1848 – 175 years ago
Oregon Territory was established in the USA. (It was admitted as a U.S. state in 1859.)

15 Aug 1948 – 75 years ago
The Republic of Korea (South Korea) was established.

16 Aug 1948 – 75 years ago
Death of Babe Ruth, American baseball player.

17 Aug 1953 – 70 years ago
Narcotics Anonymous was founded in California, USA.

18 Aug 1873 – 150 years ago
The first successful ascent of Mount Whitney, California – the highest summit in the contiguous United States.

19 Aug 1923 – 100 years ago
Death of Vilfredo Pareto, Italian economist, sociologist and civil engineer. He made several notable contributions to the field of economics. Best known for the Pareto principle: 80 percent of consequences come from 20 percent of causes.

20 Aug 1923 – 100 years ago
The USA’s first rigid airship, USS Shenandoah, was launched at Lakehurst Naval Air Station, New Jersey.
It made its first flight on 4th September.
It crashed during a storm in September 1925, when fourteen people were killed.

21 Aug 1953 – 70 years ago
The UK première of the romantic comedy film Roman Holiday. It featured Audrey Hepburn in her first starring role.
U.S. première: 27th August. Released: 2nd September.

22 Aug 1933 – 90 years ago
The world’s first televised boxing match: Archie Sexton vs. Laurie Raiteri in London, England.

23 Aug 1973 – 50 years ago
Stockholm syndrome: a bank robber attempted to rob the Kreditbanken in Norrmalmstorg, Stockholm, Sweden. When police entered the bank, he opened fire and took four people hostage. He held them at the bank, with the help of a friend who arrived later, until 28th August, when police used tear gas to force the criminals to surrender.
The hostages developed a psychological bond with their captors and expressed sympathy for them, leading to the term ‘Stockholm syndrome’.

24 Aug 1873 – 150 years ago
The first recorded ascent of the Mount of the Holy Cross in Colorado, USA.
During this ascent, the elusive cross-shaped snowfield that gives the mountain its name was photographed for the first time.

25 Aug 1943 – 80 years ago
World War II: British Admiral Lord Louis Mountbatten became Supreme Allied Commander South East Asia.

26 Aug 1723 – 300 years ago
Death of Antonie van Leeuwenhoek, (‘the father of microbiology’), Dutch microscopist and microbiologist.

27 Aug 1948 – 75 years ago
Death of Charles Evans Hughes, Chief Justice of the United States (1930–41), U.S. Secretary of State (1921–25).

28 Aug 1963 – 60 years ago
March on Washington/I Have a Dream.
Dr. Martin Luther King Jr delivered his famous ‘I Have a Dream’ speech from the steps of the Lincoln Memorial in Washington, D.C., USA during the March on Washington for Jobs and Freedom. The civil rights rally was attended by approximately 200,000 supporters.

29 Aug 1898 – 125 years ago
The Goodyear Tire and Rubber Company was founded in Akron, Ohio, USA.

30 Aug 1963 – 60 years ago
The hotline between the President of the USA and the leader of the Soviet Union went into operation, allowing them to communicate easily during a crisis. The first hotline was a teletype machine, later replaced by fax, then by secure email.
It was first used in 1967 during the Egypt–Israel War.

31 Aug 1998 – 25 years ago
North Korea allegedly launched its first satellite, Kwangmyongsong, and declared it had been successfully placed in orbit.
Officials outside North Korea have never detected this satellite in orbit, and the launch is considered to have failed.

More anniversaries:

You’ll find hundreds more anniversaries for this month in The Date-A-Base Book 2023. The 2024, 2025 and 2026 and 2027 editions are also available if you work further ahead. The anniversaries are available as PDF ebooks, Excel spreadsheets, and printed paperback books.

The 2028 edition will be available from April 2023. Find out more at ideas4writers.com.

How to use the anniversaries:

If you’d like to know more about how to turn the anniversaries listed here and in The Date-A-Base Books into articles for magazines and newspapers, take a look at our free 68-page guide, Ditch Your Day Job: the easiest way to make a living (or earn some extra cash) as a writer.

It has some terrific bonuses too, including a complete month of anniversaries from The Date-A-Base Book 2023, 301 article-writing ideas and tips, plus a 25 percent discount when you buy two or more editions of The Date-A-Base Book.

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The Date-A-Base Book Spreadsheet Edition

Introducing
The Date-A-Base Book
Excel spreadsheet edition

The Date-A-Base Book 2023 Spreadsheet Edition

It was your most-requested new feature … and it’s finally here!

The 2023, 2024, 2025, 2026 and 2027 ebook editions all now include an Excel spreadsheet edition*.

So now you can sort, group and search the anniversaries your way.

The Excel spreadsheet is included with every ebook edition at no extra charge (for a limited time).

(*It will also work with most other spreadsheet applications, including Google Sheets, Apple Numbers, OpenOffice, Libre Office, and more.)

Already bought your copy and didn’t get the spreadsheet?
Send us a message at mail@ideas4writers.com and we’ll send you the link to download it.

Bought the printed copy not the ebook?
Send us your proof of purchase from Amazon and we’ll send you the link to download it.

Need copies for other years?
Order yours at ideas4writers.com

Extra features!

The 2023 and 2024 spreadsheets include four additional columns:

the Type of anniversary (e.g. Birth, Military Operation, Space Launch)
the Subtype (e.g. Actor, Civil War, Satellite)
the Location (e.g. UK, USA, Australia)
and the Region (e.g. London, California, Queensland).

The 2025, 2026 and 2027 spreadsheets do not yet have these additional columns, but we’ll add them as and when we can.
If you buy these editions, we’ll send you the updated versions as soon as they become available.

We’ve also started work on the 2028 edition, which should be available from April.

Happy New Year from ideas4writers!

31 newsworthy historical anniversaries in July 2023

Here are 31 newsworthy and notable historical anniversaries in July 2023
(listed six months in advance so you have time to write about them)

Historical anniversaries are great for “On This Day in History” features, articles, biographies and other anniversary tie-ins. They’re popular with newspaper and magazine readers and radio stations, and editors, producers and presenters love them. They’re easy to research too. You can also turn them into films, documentaries, novels, use them to plan events and exhibitions, and much more. (Find out more at the end of this article.)

We’ve randomly picked one anniversary for each day of the month from The Date-A-Base Book 2023, which lists more than 3,000 anniversaries.

1 Jul 1948 – 75 years ago
New York International Airport (originally Idlewild Airport) was officially opened.
(It was renamed John F. Kennedy International Airport in 1963.)

2 Jul 1973 – 50 years ago
The National Black Network (NBN) launched in the USA. It was the first national radio network wholly owned by African Americans.

3 Jul 1423 – 600 years ago
Birth of Louis XI, King of France (1461–83).

4 Jul 1623 – 400 years ago
Death of William Byrd, English Renaissance composer. Regarded as one of the greatest British composers. Best known for his sacred music.

5 Jul 1948 – 75 years ago
Britain’s National Health Service (NHS) began operating.

6 Jul 1933 – 90 years ago
The first Major League Baseball All-Star Game was played, at Comiskey Park, Chicago, Illinois, USA.

7 Jul 1948 – 75 years ago
The first six enlisted women were sworn into the regular U.S. Navy.

8 Jul 1933 – 90 years ago
Great Depression: the Public Works Administration (PWA) began operating in the USA. Its purpose was to build large-scale public projects including dams, bridges, schools, hospitals and warships to provide employment and stimulate the economy.

9 Jul 1958 – 65 years ago
Lituya Bay megatsunami, Alaska, USA.
An earthquake caused 90 million tons of rock to fall several hundred metres into the bay. The resulting tsunami destroyed vegetation up to 1,722 feet (525 metres) above the bay and sent a 98- foot (30-metre) wave across the bay.
It remains the largest and most significant megatsunami of modern times.

10 Jul 1973 – 50 years ago
John Paul Getty III, the 16-year-old grandson of the American oil tycoon J. Paul Getty, was kidnapped in Rome, Italy.
In November the kidnappers cut off one of his ears and sent it to a newspaper.
He was released in December after a ransom was paid.
(The kidnapping scarred him for life and he became addicted to drugs and alcohol, leading to an overdose, stroke, and severe disability. He died in 2011, aged 54.)

11 Jul 1848 – 175 years ago
Waterloo railway station in London opened.

12 Jul 1963 – 60 years ago
The Moors Murderers, Ian Brady and Myra Hindley, killed their first victim, 16-year-old Pauline Reade, on Saddleworth Moor, north-west England.

13 Jul 1923 – 100 years ago
The Hollywood Sign was officially dedicated in Hollywood, Los Angeles, California, USA.
(It was originally erected as a temporary advertisement for a housing development, and read ‘Hollywoodland’.)

14 Jul 1983 – 40 years ago
Nintendo released the arcade video game Mario Bros in Japan. (USA: 20th July.)

15 Jul 1948 – 75 years ago
The British branch of Alcoholics Anonymous (AA) was founded in London.
(Alcoholics Anonymous was founded in the USA in 1935.)

16 Jul 1723 – 300 years ago
Birth of Sir Joshua Reynolds, English portrait artist.

17 Jul 1923 – 100 years ago
Birth of John Cooper, British racing car designer. Co-founder of the Cooper Car Company (with his father, Charles). He also designed the Mini Cooper. (Died 2000.)

18 Jul 1948 – 75 years ago
Argentine racing driver Juan Manuel Fangio made his Formula One debut in the 1948 French Grand Prix.
He went on to win the F1 Driver’s Championship five times (1951, 1954–57).

19 to 20 Jul 1848 – 175 years ago
The Seneca Falls Convention, the first women’s rights convention in the USA, was held in Seneca Falls, New York.

20 Jul or 20 Jun 1923 – 100 years ago
Death of Pancho Villa, Mexican revolutionary and guerrilla leader. (Assassinated).

21 Jul 1873 – 150 years ago
American outlaw Jesse James and the James-Younger gang staged their first train robbery. They derailed a Rock Island Line express train near Adair, Iowa, and stole $3,000 (equivalent to $64,000 today).

22 Jul 1933 – 90 years ago
American aviator Wiley Post completed the first solo flight around the world.
He flew 15,596 miles in 7 days, 18 hours and 49 minutes.

23 Jul 1773 – 250 years ago
Birth of Thomas Brisbane, British Army officer, colonial administrator, and astronomer. Governor of New South Wales (1821–25).
The city of Brisbane, Australia was named in his honour.

24 Jul 1923 – 100 years ago
The Treaty of Lausanne was signed in Switzerland. It was the final treaty of WWI and defined the boundaries of modern Turkey.

25 Jul 1943 – 80 years ago
World War II: Italian dictator Benito Mussolini was forced out of office. He was succeeded by Pietro Badoglio (as Prime Minister).
This marked the end of Italy’s alliance with Germany.

26 Jul 1958 – 65 years ago
Debutantes were presented at the British royal court for the last time.

27 Jul 1953 – 70 years ago
The Korean War ended. The Korean Armistice Treaty was signed at Panmunjom and the 38th parallel became the official boundary between communist North Korea and anti-communist South Korea. (Tensions continued unabated.)

28 Jul 1933 – 90 years ago
Western Union delivered the first singing telegram – to American singer Rudy Vallee in New York on his 32nd birthday.

29 Jul 1923 – 100 years ago
Birth of Jim Marshall, British electrical engineer and businessman. Founder of Marshall Amplification. (Died 2012.)

30 Jul 1898 – 125 years ago
The world’s first advertisement for a motor car appeared in newspapers in the USA.
The ad for the Winton Motor Carriage Company in Cleveland, Ohio invited readers to ‘Dispense with a horse’.

31 Jul 1923 – 100 years ago
Birth of Ahmet Ertegun, Turkish-born American record company executive. Co-founder and President of Atlantic Records.
He was one of the most significant and influential figures in American popular music, and discovered many leading musicians. (Died 2006.)

More anniversaries:

You’ll find hundreds more anniversaries for this month in The Date-A-Base Book 2023. The 2024, 2025 and 2026 and 2027 editions are also available if you work further ahead. The 2028 edition will be available from April 2023. Find out more at ideas4writers.com.

How to use the anniversaries:

If you’d like to know more about how to turn the anniversaries listed here and in The Date-A-Base Books into articles for magazines and newspapers, take a look at our free 68-page guide, Ditch Your Day Job: the easiest way to make a living (or earn some extra cash) as a writer.

It has some terrific bonuses too, including a complete month of anniversaries from The Date-A-Base Book 2023, 301 article-writing ideas and tips, plus a 25 percent discount when you buy two or more editions of The Date-A-Base Book.

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How to get more book reviews

How to get more book reviews.

How do you get more book reviews, and why do you need them anyway?

Book reviews are one of the mainstays of book marketing. You generally need at least 100 of them before your book sales really start to take off. The problem, as you might remember from other articles, is that Amazon wants your sales to take off within the first thirty days of publication. Otherwise they drop your book to the bottom of their search results where no one will find it. Thanks a lot, Amazon. Still, they’re the biggest market by far for most of us, which means we have to do things their way. So, how the heck do you get 100 book reviews in the first thirty days?

Set up a mailing list

The easiest way is to ask the people on your mailing list to review your book during the first week of it going on sale. If you don’t have a mailing list, yet (and it’s kind of essential that you do) we looked at how to get one in an earlier article. Basically, before your book is published, give people something free in exchange for signing up to your list. Also put links to your mailing list in the backs of your other books. Tell your readers that the only way to get this free (and highly desirable thing) is to sign up.

The freebie could be:

● the next book in the series

● a short story featuring the same characters

● brief biographies of the characters

● a photo/video tour of the locations in the story

● or whatever else you can think of

Don’t publish your new book until you have at least 300 people on your mailing list.

Contact your subscribers

When you reach 300, send out a message asking your subscribers if they would like to receive your new book for free. Most of them will. In exchange, you tell them, you would like them to post a review of it on Amazon during the first week of it going on sale.

The best way to send the books out to those who ask for them is to use BookFunnel. You have to pay for it, but it’s only $10 for a month, and you only need it for a month anyway. They’ll send your eBook to up to 5,000 people, which is way more than you’ll need. They’ll also make it really easy for people to load your book onto the reading device of their choice.

Send out reminders

Make sure your subscribers know when the publication date is. As that date approaches, remind them that they need to post their review during that first week. Send another reminder on publication day to remind them that they can now start leaving reviews. Include a link to the review section on your book’s Amazon page. And send another message about five days later to remind them to submit their reviews if they haven’t already done so.

It wouldn’t hurt to send another message about two weeks later, to let them know it’s not too late to post their review. Amazon gives your book a boost in its search engine for thirty days, so there’s still time. Your aim is to get 100 reviews by the end of those thirty days.

Verified reviews versus unverified reviews

If you send your eBook to your mailing list subscribers for free, Amazon will label their reviews “non-verified”. This is because they didn’t get the book from Amazon. There’s some debate about whether non-verified reviews are as good as verified ones. The general consensus is that they are – at the moment. But things can change, and they often do at Amazon. Verified reviews are the safest bet for the long term, in my opinion.

Getting verified reviews

The best way to get verified reviews is to make your eBook free on Amazon for the first few days.

Amazon won’t let you set your book’s price to zero, but there’s a workaround. You need to sell the book somewhere else as well, and set the price to zero there. Let Amazon know, send them a link to the free book, and they will match the price. You could sell it for free on your website, or use a service such as Draft to Digital to publish it for free on other platforms.

As soon as Amazon sets the price to zero, contact your mailing list subscribers and tell them they have twenty-four hours to grab their free copy.

Two days later (to allow time for the stragglers and different time zones), set the price back to normal. Do the same on your website and any other platforms you used.

You should have sent your mailing list subscribers countdown messages during the week before the book became available. So they should be primed and ready to download it as soon as you tell them it’s ready.

You’ll need to give them enough time to read it, of course. That means you shouldn’t expect many reviews during the first week or so. But you can start pushing them after about ten days.

As they will have obtained their copies from Amazon, their reviews will be marked as verified.

Kindle Select

Once you’ve raised your book’s price back to normal, you might decide to remove it from the other platforms and only sell it on Amazon. That means you can enroll your book in Kindle Select. Amazon will then pay you (by the page) whenever a Kindle Unlimited subscriber reads it. To be eligible for Kindle Select, your eBook must only be sold on Amazon. (The paperback and hardback copies can be sold anywhere.)

300 free books to get 100 reviews

Not everyone who downloads your free book will post a review. In fact, as a rule of thumb, only around one-third of them will do it. This is why you need at least 300 people on your mailing list to get 100 reviews.

But I don’t want to give it away!

You might well be thinking, why the heck should I give my book away for free when I could be sell it and make money?

The thing is, at this early stage in your book’s life, reviews are worth a lot more than sales.

Free downloads are worth a lot as well, which is why I like to set the book’s price to zero for the first few days. Amazon counts these free downloads as sales – even though they don’t pay you anything for them.

Sales (or free downloads) push your book higher up their search results. Your book retains its spot in the search results for a few days, even after you raise the price.

As the reviews start pouring in, Amazon will maintain your book’s place in the search results, even if sales start to drop.

But while it’s riding high in the search results, more people will see it. They’ll be impressed by the number of reviews (especially if they’re good ones), and they will (hopefully) buy it. That should push your sales (and search position) even higher.

And relax…

After the first two weeks, you can ease up on your marketing a little and get back to writing the next book.

Rapid release

We saw in a previous article that Amazon loves it when you release a new book every thirty days. If you’re releasing the second book in the series thirty days after the first one, you might want to keep the first one free forever.

Make sure there’s a link to the second book in the back of the first one. You could also mention there that if readers sign up to your mailing list they can have the second book for free as well. (Book Funnel is a good way of sending it them.) The more subscribers you have on your mailing list, the more books you should sell.

Note: you need to keep your subscribers engaged and interested, not just message them when you have a new book out. We’ll look at how to keep subscribers engaged in another article

You can make this much money

All of this works best if you can write books really quickly. It also helps if you’re planning a long or open-ended series.

If you can get lots of reviews, and lots of people on your mailing list, and you can write and publish a book a month in the same series for three years, you should make a lot of money.

Let’s say that each book in the series sells 10,000 copies, and you make £2.00 (or $2.00) on each sale. That’s £20,000 per book. Multiply that by twelve months and you’re making £240,000 a year. That’s £720,000 for three year’s work writing a 36-book series.

It should be fun and enjoyable work too.

Tell me again why you felt so bad about giving away the first 300 copies of Book One.

More great tips

Would you like some more tips, ideas and advice on how to write, publish and sell a successful book or series? I have books! Check out The Fastest Way to Write Your Book and The Fastest Ways to Edit, Publish and Sell Your Book.

How to Relaunch a Failed Book or Series

This is a follow-up article to How to beat Amazon’s book marketing system. In that article, we saw that Amazon gives your book a thirty-day boost when you first publish it. After that, if it hasn’t done well enough, it sinks without trace. But you can relaunch a failed book or series, and give it a second shot at success.

Why did it fail?

The first step is to think about why the previous book or series failed. It may have been through lack of marketing, or there might have been something wrong with the book or series itself.

Look at your reviews

Reviews are a good place to start, if you have any. Do any of the reviews point out problems? Is the story implausible or full of plot holes? Are the scenes poorly described? Is the plot too predictable (or too unpredictable), or too boring? Is the ending too easy to guess, or a complete let-down?

What about your characters? Could your readers pick them out in a crowd or a police line-up? If not, think about how you could better describe them to make them instantly recognisable. Are they the right characters for the story, the genre, and the market you’re aiming at? Would different characters make a better story or be more appealing to your readers?

NOTE: If you don’t have any reviews, we’ll look at how to fix that in the next article.

Get other writers to help

Have any other writers read your book? If there’s a writer’s group near you, it’s worth going along. The members will read your work and suggest improvements, and you can do the same for them in return. There are plenty of online groups too. If you’re a member of Facebook, search for a writer’s group in your geographic area, or in your genre or subject. Join a group and ask if anyone would be willing to read your book and help you fix the issues. Volunteer to do the same for other members. You might end up forming your own little private group where a few of you read and fix each other’s books.

Another option is to pay an editor to fix the problems.

Your book might just need a quick tidy up, or no changes at all. On the other hand, you might discover that it needs a complete rewrite. Hopefully it won’t take too long to fix the problems.

Fix the title

The next thing to look at is your book’s title. Does it grab your attention like a stunning newspaper headline? Does it make you want to immediately grab the book from the shelf to find out what it’s about? Can you tell what it might be about – or at least which genre it falls into?

If it does none of those things, or it doesn’t do them well, it needs to be changed. Again, a writing group should be able to help you with this. If you’re working on your own, try coming up with some tabloid newspaper-style headlines that describe the story and characters in just a few words. Make those words sensational and over-the-top, and really over-sell it. You can tone it down a little once you’ve come up with something great. (Or, if it’s a comedy, don’t tone it down at all!)

Fix the subtitle

Does your book have a subtitle? If it does, is it any good? Does it clarify or intrigue? If it doesn’t have a subtitle, would it help if it had one?

It’s worth looking at other books in your genre on Amazon or another bookstore to see what other writers have done. Look for books with subtitles and see which ones you like best. Can you give your book a subtitle that’s even better than theirs? Once again, your writing group could help with this.

A new cover

Now let’s take a look at your book’s cover. If you have a printed copy of your book, how does it look when you put it alongside the others on your bookshelf? Does it look like it belongs there? Does it stand out or does it get lost? Is it stunning? Do you feel a desperate urge to pick it up?

Once again, this is something you can try with your writing group. Show them a selection of books in your genre, with yours amongst them. Ask them to choose the one that appeals to them the most. If they don’t pick yours, ask them why. How can you make your cover better than the others you showed them, so they always pick yours?

This isn’t something you can do on your own; you need to involve other people. You might think your cover is fabulous, but your potential readers might be completely turned off by it. You won’t know that, nor how to fix the problems, unless you ask them.

Fix the blurb

So, your new title, subtitle and fabulous cover have convinced someone to take a closer look at your book. What do they look at next? Probably the blurb or book description – the little piece of marketing text that convinces them to buy it. Is yours any good? Does it convince and persuade?

Here’s an easy way to write a blurb. Imagine that your book is a movie and you’re watching the trailer. What would the voiceover say. Listen to that deep, rumbling voice… “In a world where ostriches rule the land and barnacles rule the sea, only one man can save humanity from a fate worse than death. Stan Bean is that man, and these are his adventures.”

Then briefly explain why the world is like it is and who Stan Bean is. Mention a couple of the things he gets up to as he struggles to put things right. Don’t give the ending away, but pose two or three questions that hook readers in. Will Stan succeed, or is humanity doomed? Will he be forced to marry the Barnacle Princess and father their children? Or will the ostriches kick him to death before the end of the first act?

(I just made that blurb up, and I really want to write the story now!)

End the blurb by saying that your book would be perfect for fans of [whatever type of story it is] and authors like [name two or three famous authors in your genre whose stories are similar(ish) to yours].

If you need more help writing great blurbs, follow Bryan Cohen on Facebook. He holds regular free classes – and even Amazon recommends him.

Don’t forget to choose some awesome keywords, as we discussed in the previous article.

Time to republish … but first some marketing

You’re almost ready to relaunch your failed book or series and turn it into a big success. The problem is, if you publish it the same way you did before, you’ll end up with another failure. You don’t want that. So you need to do some marketing before you publish it.

But first, let’s get rid of the old book or series. Sign into Kindle Direct Publishing (KDP) or whichever book distributor you used and unpublish it. (Note that Amazon won’t let you delete it, but you can archive it so it doesn’t show up on your bookshelf. It will still be lurking in the background, though, and you’ll be reminded of it whenever delve into your archived books.)

The sneaky relaunch (again)

So, a great way to begin the marketing process is to do what I suggested in the Sneaky Relaunch section of the previous article. Build up a mailing list of at least 300 people before you publish the book, or the first book in the series. If it’s a series, make the first book free if you can. Republish the rest of the books in the series at thirty-day intervals. Make sure there’s a link to the next book in the back of the previous one.

Once you’ve republished your book (or the first in the series), and announced it to your mailing list, it wouldn’t hurt to do some advertising. My advice would be to advertise it heavily for a couple of weeks to give it a big push. We’ll look at advertising in more detail in another article.

Get lots of reviews

Another thing that helps sell books is reviews – you want as many as possible. Over a hundred, ideally. We’ll look at how to get more book reviews in the next article.

More great tips

Would you like some more tips, ideas and advice on how to launch a successful book or series? I have a book! Check out The Fastest Ways to Edit, Publish and Sell Your Book.

How to Win Short Story Contests

A quick online search reveals that hundreds of short story contests are open right now. Some of them are quite prestigious – or at least well worth entering, and definitely worth winning. There are some fantastic prizes on offer, as well as plenty of cash.

But how can you raise your story above everyone else’s and give yourself the best chance of winning? Read on for some great tips from a prize-winning writer and contest judge.

Free entry or pay to enter – which is best?

First, choose your short story contest. Is there a fee to enter it? If there is, many people won’t consider entering it, so your chances are greatly increased.

But it’s not quite as easy as that, because while fees weed out beginners and average writers, they don’t put off serious writers. You’ll be up against stiff competition and your story will need to stand out.

A good thing about paying to enter a short story contest is that you’ll often receive feedback. This can be a valuable. Even if you don’t win, the judge will give you pointers that should significantly increase your chances of winning next time. (If a contest doesn’t offer feedback, maybe skip it for now and choose one that does – there are plenty that do.)

Stick to the rules

So, having chosen a short story contest to enter, what do you do next? Read the rules, of course. You’ll be surprised how many people don’t. For example, if there’s a word count limit, don’t exceed it. Either the judge or the competition organizer will check it, and it can mean instant disqualification.

If you’re given the first sentence, use it exactly as it’s written. Often, writers put the sentence into quotes and treat it as dialogue, even though it wasn’t written that way. Judges’ opinions vary on how to deal with this. Some disqualify them immediately. Your judge might be more lenient, but even so, you’ve labelled yourself as a tricky customer, and he’ll be extra picky. You might still win, but your story will have to be extraordinarily good. (But it ought to be extraordinarily good anyway.)

Similarly, if you’re given a topic or theme, make sure your story’s main focus is on that topic or theme. For example, if you’re asked to write about a dog, you can’t make the story about a cat that’s friends with a dog. It needs to be about a dog that’s friends with a cat. The dog must be the star, not the cat.

Conflict comes first

Once you’ve decided what your story will be about, and who the characters are, you can start writing it, right?

Well, hang on now, let’s not rush this. You can’t just have a story where this happens then that happens, and everything’s fine, the end. Oh no; you’ll have to do better than that. How are you going to make it GOOD?

Judges want to see conflict, and they want it right from the start. It could be:

● internal conflict where the character has to overcome something that’s mentally holding him back

● external conflict where he has to battle his way through a fierce storm or something

● interpersonal conflict where he has to battle against other people to get what he wants

● or an epic combination of two or three of these

In the opening of your story (the first two paragraphs) set the scene, introduce your main character, introduce the conflict, and get your judge well and truly gripped. Make him desperate to read your story to find out what happens.

Unique characters

Now let’s think about your characters. They need to be distinctive not boring, and unique personalities not stereotypes. Slightly exaggerated and over-the-top is good, but bizarre and outlandish is usually not.

Your ideal main character will be someone the judge has never come across before. He won’t be the average person who lives next door to you. There needs to be something fascinating about him. He might be living a quiet life in retirement, but he’ll have seen and done things most people would never see and do. And he’ll use some of his skills and experiences to overcome the conflict in this story.

He’ll probably also have some extraordinary mementos on his walls that give hints about his past. (Don’t forget to mention those!)

Whatever sort of character he is, and whatever he does, you need to make sure the judge knows who he is, and cares about him by the end of the story.

Your character must always be true to his personality in everything he says and does.

Character design tips

Here’s one of my tips for designing a character; I call it the 100 percent trait.

Let’s say one of your characters is known for her aggression. We’ll find out why during the story, but let’s not reveal it just yet. Let’s make her 100 percent aggressive all the time and see how the story plays out. It will probably be too much, so turn it down until she’s recognizably aggressive in every scene, but not so aggressive that it ruins the story.

Give your other characters other traits and do the same with them. If you haven’t come up with a conflict for your story yet, just putting this bunch of characters together should trigger something. But how about forcing them to work together to overcome something or achieve something?

A great story changes your characters. Perhaps the aggressive woman learns that aggression isn’t always the best response, or that there’s no need to be aggressive at all. Perhaps she learns to focus her aggression into a different strength she can call upon when she needs it.

Unique plot

Now that your characters are sorted, let’s look at the plot. Your story should be a kind of obstacle course. You can’t just have your hero walk through it from beginning to end, encounter no problems, and finish unscathed and unchanged. That’s not what a prize-winning story looks like.

Think about what sort of story you’re writing, what your main character wants to achieve, and what you can put in his way. As we saw earlier, it could be physical obstacles or barriers, personal or emotional challenges, stress, pressure, anxiety, a time limit, or whatever fits the story best.

Bear in mind that the person judging your story has read hundreds of short stories before yours, and probably thousands of them. He’s seen it all before – or so he thinks. How can you make your story different – something he hasn’t seen before? That will make him notice you!

Endings

Let’s talk about the ending. The most important thing is that you must resolve the conflict you introduced at the beginning. If the judge is left wondering what happened, you’ll almost certainly lose marks. (Occasionally, a truly great story will leave you wondering, but in most cases, everything should be squared off properly.)

Twists and surprises

Twist endings are good, but can you make yours shocking and unexpected? A twist ending shouldn’t come out of nowhere. Once you’ve written the ending, go back and make sure there are enough clues in the story that hint at what will happen at the end. Ideally, you’ll sneak them in so no one really notices them – until the twist comes. Your readers should kick themselves for not spotting the clues you cleverly buried in the text.

Surprises are good too, and they can occur at any time, not just at the end. Again, they must come from the characters and the situation; they can’t just happen for no reason. If the surprise knocks the judge sideways, that’s even better.

Remember the character from earlier who had mementos from his past on his wall. He might use a surprising skill to get out of a tricky situation. Yet the mementos on his wall show he’s done that sort of thing before.

Of course, you don’t necessarily have to show the mementos before he uses his surprising skill. He might return to his house once everything is over and smile at a photo on the wall. It might show him holding a bomb he defused when he was in the Army. That brief scene might make the perfect ending for your story.

Cause a reaction

Your ending needs to cause some sort of reaction: satisfaction, surprise, love, hate, a warm glow, or … something. You don’t want the judge to read your story and think, well that’s ten minutes of my life I just wasted. You want him to think, yes, I really liked that, it can go through to the next round.

More tips

Now let’s look at some other quick tips to help you write prize-winning stories.

Get reading

As I mentioned earlier, judges have read hundreds of stories, if not thousands. Have you? Get reading! You need to know what other writers have written, so you can aspire to be as good as the best ones. You also need to know which plots, situations, characters and phrases other writers have overused and overdone so you can come up with something unique and original.

If you’re wondering what to read, start with the past winners of the contest you’re entering, so you know what sort of thing the judges favour.

Write tightly

Prize-winning writers write tightly, while new writers write too loosely. If you, just, you know, write some nice sentences that, you know, kind of just seem to fit your story, you’re, like, not really going to even win or anything, actually. (Okay, that was an extreme example; I hope your writing was never as loose as that!)

Be more literary

Judges love to see a literary turn of phrase that lifts your writing above other people’s. It’s not “normal” writing, it’s prize-winning writing. It’s hard to explain, but judges know it when they see it. You can develop this skill by reading stories by skilled literary writers. But don’t just copy what they do; find your own way of doing it.

Develop a distinctive writing voice

Try to develop a distinctive writing voice, so that readers can recognize your writing even if your name isn’t on it. This is tricky to pull off; you want your readers to get lost in your stories and characters, not blown away by your brilliant writing. But it’s something the best writers can do ‐ and they win all the prizes.

Here’s an idea that might make your writing more like this. Start by writing your story as a poem. Write it as an actual poem – work hard on it, finish it, and keep polishing it for a week or two, making the rhymes, rhythms, images and phrasing better and better. Then turn it into a story – but keep your favourite poetic phrases.

Edit with friends

Editing your story is important too. But don’t trust your word processor to check your spelling and grammar; get other people to check it too. Your favourite sentence might have a missing word that you overlooked. You’re convinced it’s there, but it isn’t. It could ruin the entire story.

Once they’ve checked it, ask them to read it out loud to you. Listen for any awkwardness. Then fix it.

Get feedback

Ask some other people to give you feedback on your story – to judge it before a real judge sees it.

If you’re serious about becoming a great writer, join an online critique group where you read and review each other’s stories.

And finally …

Avoid clichés like the plague!

Go for it!

I hope you found this article useful and it has encouraged you to analyse your writing and improve it. I hope you’ll also enter some short story contests to see how you get on.

If you’d like more tips and information on entering and winning short story contests, I have a book! Take a look at How to Win Short Story Competitions. I co-wrote it with Geoff Nelder who is a prize-winning author and an experienced competition judge. The book includes two brilliant short stories, including one of Geoff’s.

30 newsworthy historical anniversaries in June 2023

Here are 30 newsworthy and notable historical anniversaries in June 2023
(listed six months in advance so you have time to write about them)

Historical anniversaries are great for “On This Day in History” features, articles, biographies and other anniversary tie-ins. They’re popular with newspaper and magazine readers and radio stations, and editors, producers and presenters love them. They’re easy to research too. You can also turn them into films, documentaries, novels, use them to plan events and exhibitions, and much more. (Find out more at the end of this article.)

We’ve randomly picked one anniversary for each day of the month from The Date-A-Base Book 2023, which lists more than 3,000 anniversaries.

1 Jun 1998 – 25 years ago
The European Central Bank was established in Frankfurt, Germany.

2 Jun 1953 – 70 years ago
The coronation of Queen Elizabeth II at Westminster Abbey, London.
This was also the first event where the British TV audience (20 million) was greater than the radio audience (12 million).

3 Jun 1898 – 125 years ago
Death of Samuel Plimsoll, British politician and social reformer. Best known for devising the Plimsoll line on a ship’s hull that indicates the minimum safe distance between the deck and the water line.

4 Jun 1948 – 75 years ago
Daniel François Malan (commonly known as D. F. Malan) became Prime Minister of South Africa.
He championed Afrikaner nationalism, and his government implemented apartheid.

5 Jun 1963 – 60 years ago
Profumo affair: British Secretary of State for War, John Profumo, resigned after it was revealed he had lied to the House of Commons about his affair with dancer/showgirl Christine Keeler.

6 Jun 1948 – 75 years ago
Death of Louis Lumière, French inventor, photographic pioneer and film-maker. He developed an early film camera and projector with his brother, Auguste, and made the first-ever movie.

7 Jun 1963 – 60 years ago
The Rolling Stones released their first single – a cover version of Chuck Berry’s song Come On.

8 Jun 1948 – 75 years ago
The first Porsche sports car (model 356) was completed. The hand-built aluminium prototype was road-certified on this date, entered into its first race, and won its class. The Porsche 356 would become the company’s first production car, and remained in production until 1965.

9 Jun 1898 – 125 years ago
Britain leased Hong Kong from China for 99 years and it became a British Crown Colony.
(It was transferred back to China in 1997.)

10 Jun 1923 – 100 years ago
Birth of Robert Maxwell, Czech-born British newspaper publisher, media proprietor and politician.
(Died 1991, after which serious discrepancies were found in his company’s finances, and he was found to have misappropriated the Mirror Group pension fund.)

11 Jun 1998 – 25 years ago
Death of Catherine Cookson, British novelist. Known for her stories set in the industrial north-east of England.
At the time of her death she was Britain’s most widely read novelist.

12 Jun 1948 – 75 years ago
The Women’s Armed Services Integration Act was enacted in the USA. It enabled women to serve as regular members of the U.S. Armed Forces.
The first women were sworn in on 7th July. (Before this, women could only serve as nurses in the military, except during times of war.)

13 Jun 1773 – 250 years ago
Birth of Thomas Young, British scientist. He made several notable contributions to science, including the wave theory of light, and studies of eyesight, physiology, language and musical harmony. He also helped translate Egyptian hieroglyphs.
His work influenced later scientists including William Herschel, James Clerk Maxwell and Albert Einstein.

14 Jun 1923 – 100 years ago
American inventor Charles Francis Jenkins transmitted the first moving silhouette images using an experimental wireless television system, which he called ‘Radiovision’.

15 Jun 1993 – 30 years ago
Death of James Hunt, British racing driver, sports writer and television commentator. Formula One world champion in 1976.

16 Jun 1723? – 300 years ago
Birth of Adam Smith, (‘the Father of Economics’), Scottish economist and philosopher.
Known for his book The Wealth of Nations – the first modern work on economics.
(Baptised on this date – his date of birth is unknown.)

17 Jun 1873 – 150 years ago
Women’s suffrage leader Susan B. Anthony was found guilty of voting in the 1872 U.S. presidential election, in which only men were allowed to vote.
She was fined $100 (equivalent to about $2,500 today).

18 Jun 1923 – 100 years ago
The first Checker Cab taxi rolled off the production line in Kalamazoo, Michigan, USA.

19 Jun 1623 – 400 years ago
Birth of Blaise Pascal, French mathematician, physicist, inventor, theologian and philosopher. He invented one of the first mechanical calculators.
The computer programming language Pascal was named in his honour.

20 Jun 1923 or 20 July – 100 years ago
Death of Pancho Villa, Mexican revolutionary and guerilla leader. (Assassinated.)

21 Jun 1948 – 75 years ago
The ship HMT Empire Windrush docked in London, bringing the first large group of immigrants from the West Indies to the UK.

22 Jun 1983 – 40 years ago
The U.S. space shuttle Challenger retrieved a satellite from orbit for the first time.

23 Jun 1993 – 30 years ago
Lorena Bobbitt of Virginia, USA cut off her husband John’s penis with a kitchen knife after he sexually assaulted her. She then drove off and threw the severed penis out of her car window. (It was found and successfully reattached. At her trial the jury found her not guilty due to insanity. She also accused him of raping her, and of causing her actual harm and threatening harm, but he was acquitted.)

24 Jun 1948 to 12 May 1949 – 75 years ago
Cold War: The Berlin Blockade and Airlift.
The Soviet Union began a rail, road and canal blockade of Berlin, cutting off all routes between West Germany and West Berlin.
The Allies launched a massive airlift – over 200,000 flights – to take in nearly 9,000 tons of supplies each day. One plane laden with supplies landed every minute.

25 Jun 1973 – 50 years ago
Watergate scandal: White House Counsel John Dean, testifying before the Watergate committee, became the first official to implicate U.S. President Richard Nixon in the Watergate scandal. He told the committee about an ‘enemies list’ that the White House kept.

26 Jun 1963 – 60 years ago
U.S. President John F. Kennedy visited West Berlin, West Germany, and made his famous declaration ‘Ich bin ein Berliner’ (I am a Berliner) to demonstrate the USA’s support.

27 Jun 2003 – 20 years ago
The USA’s National Do Not Call Registry was launched. It allowed residential phone users to opt out of receiving telemarketing calls.

28 Jun 1973 – 50 years ago
Elections were held for the Northern Ireland Assembly. It began operating on 1st January 1974, but collapsed in May.
It was re-established in 1998 but collapsed again in 2017. The current Assembly was established in 2020.

29 Jun 1933 – 90 years ago
Death of Fatty Arbuckle, American actor, comedian and film director.

30 Jun 1948 – 75 years ago
The invention of the transistor was officially announced.
It was invented by John Bardeen and Walter Brattain at the Bell Telephone Laboratory in Murray Hill, New Jersey, USA in December 1947.
They were awarded the Nobel Prize in Physics in 1956.

More anniversaries:

You’ll find hundreds more anniversaries for this month in The Date-A-Base Book 2023. The 2024, 2025 and 2026 and 2027 editions are also available if you work further ahead. The 2028 edition will be available from April 2023. Find out more at ideas4writers.com.

How to use the anniversaries:

If you’d like to know more about how to turn the anniversaries listed here and in The Date-A-Base Books into articles for magazines and newspapers, take a look at our free 68-page guide, Ditch Your Day Job: the easiest way to make a living (or earn some extra cash) as a writer.

It has some terrific bonuses too, including a complete month of anniversaries from The Date-A-Base Book 2023, 301 article-writing ideas and tips, plus a 25 percent discount when you buy two or more editions of The Date-A-Base Book.

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How to beat Amazon’s book marketing system

This article is Part Two of Why authors are writing books faster – and how to do it yourself. This time we’ll look at Amazon’s book marketing system. We’ll see how it rewards big-selling books and punishes smaller sales. We’ll also look at what happens when your book sells well and when it doesn’t. If you want to sell more books, Amazon recommends paid advertising. But we have some great tips that will let you keep your money.

Amazon’s book marketing system: the thirty-day boost

Amazon gives every new book a thirty-day boost in its search results.

If someone searches for some of the words in:

● your book’s title

● its subtitle

● the seven keywords/phrases on the Book Details page

● or your name

there’s a good chance it will appear near the top of Amazon’s search results.

If people buy your book, it will climb higher up the search results. That means more people are likely buy it. And that will make it climb higher still, so even more people will buy it. You’ll be a millionaire in no time!

Well, that’s what you hope. So does Amazon, because they keep thirty to forty percent of the money from each sale.

Go big or go home

But what if your book doesn’t sell as well as you hoped during its thirty-day boost? Well, Amazon wants rid of it. They gave your book a fighting chance, but it’s not going to make them any money. So they “bury” it where it will never be found.

Your book will still appear in the search results somewhere. But you’ll have to hunt through so many pages to find it that it may as well not be there. Result: you’re not going to be a millionaire (sorry).

(NOTE: You can usually find your book by typing the exact title into the search box. But let’s assume you want it to be found by people who have never heard of it.)

Surely there must be something you can do about this terrible tragedy?

Well, yes. A few things, actually.

Everyone recommends this, but it doesn’t work

Let’s start with something that won’t work (in my opinion and experience). Most self-publishing guides say that if your book isn’t selling you should tinker with your seven keywords. You’ll find these on the Book Details page in KDP (Kindle Direct Publishing).

Choose the keywords people are actively searching for and more people will see your book and buy it. That makes sense. So, problem solved, right?

Well, no. Not if you published your book more than thirty days ago and it didn’t sell all that well. Amazon will have “buried” it – as we saw above. Your book still won’t get found, regardless of what you change. And Amazon won’t give it another thirty-day boost.

Changing the title, cover or description (blurb) won’t do much either – for the same reason. (Yet it’s another thing the guides all recommend.)

Swapping your keywords for better ones will increase your book sales. But only if your book is already selling well and it’s visible in the search results.

Obviously, the best time to choose your “better keywords” is before you publish the book.

(NOTE: If you want to know what the best keywords are, take a look at Publisher Rocket.)

So, if changing the keywords (or the title, cover or blurb) doesn’t work, what does?

Amazon’s solution: give us your money

Amazon loves money. Give them some money and they’ll let you advertise your book to their customers.

Your book will still remain buried so deep in the regular search results that it may as well not be there. But it might appear if someone uses one of your ad’s keywords in their search. Your ad will appear in the “sponsored results” section. It might also appear on other books’ pages.

Your ad isn’t guaranteed to appear though, because Amazon use a bidding process for each keyword. This is partly based on how much you’re willing to pay when someone clicks on your ad. It’s also partly based on past book sales.

Example

Let’s say there are four sponsored slots on a page. Five authors have chosen a keyword (such as ‘book marketing’). They’ve bid $0.60, $0,50, $0.40, $0.30 and $0.20 for each click on their ads.

All things being equal, the first four authors’ ads will appear when someone searches for book marketing. The fifth author will lose out.

Hopefully, that fifth author is monitoring his ads and will see they’re not getting any clicks. The solution: give Amazon more money. (Or, in other words, slowly increase the price he’s willing to pay per click.) Once he bids more than $0.30 (in this example) Amazon will show his ad and people should start clicking on it.

Advertising is a fine art

Advertising on Amazon can be a fine art – and an expensive one. You need a great book, a great cover, a great blurb, the right price, lots of reviews. You also need a list of low-cost keywords that people are actively searching for. (Or you could let Amazon choose them for you.)

(NOTE: Some ads let you add a few words to encourage more people to click on them. Getting that text right can also be a fine art.)

If people click on your ad and buy your book, it will start crawling up the regular search results pages again. If lots of people buy it, it could end up right at the top. You might still become a millionaire after all!

Many leading self-published authors spend a fortune on Amazon ads. Some have hundreds of ads running for each book they publish, and they spend tens of thousands of dollars per month. They sell a ton of books as a result. But they won’t be earning anywhere near as much money as their sales figures suggest. (But it can still be a lot of money and some of them are millionaires.)

Advertising on other websites

Another option is to advertise your book on Facebook. This is also a fine art – but a different one. Many authors report that it works well for them, so it’s certainly worthy considering.

Learning about advertising

If you’re interested in advertising on Amazon or Facebook, there are some great books and courses available. Bryan Cohen runs Amazon Ads School. He also has books on Amazon advertising and writing great blurbs (book descriptions). You could also try the courses at Self-Publishing Formula.

The sneaky relaunch

But what if you don’t want to spend a ton of money? Well, you could always relaunch your book.

If your book isn’t selling and Amazon has buried it, you may as well remove it. Go to KDP and click ‘Unpublish’ (you can’t actually delete it).

Now publish your book again. But this time use the title, cover, description and keywords it should have had in the first place. Amazon will regard this as a new book and give you another thirty-day boost. Hopefully you’ll see much better sales this time around. (But you probably won’t. Because you also need to do some book marketing.)

An easy book marketing system

Don’t panic, book marketing isn’t complicated. All it really involves is being in touch with your readers. And you can do that without giving Amazon a penny.

One of the best ways is to have a mailing list.

How it works

Collect potential readers’ email addresses by offering them something in return. You could offer them

● a short story

● the second book in the series (for free)

● a bonus chapter you deleted

● character biographies

● a photo or video tour of the locations where your story takes place

● or whatever else you can think of

It needs to be something readers will want, but it won’t cost you much time or money to create.

Advertise the bonus on your website and in the back of each book.

If you haven’t published the first book yet, you could write short stories featuring the same characters. Publish these on your website, blog, and Facebook page. You could also ask other writers if you can post them on their blogs. And you could try other websites such as medium.com – where you can even get paid for posting them.

Sign up here

You’ll need to put a link or sign-up box at the end of each story so readers can leave their email address. Then you can let readers know when you publish your next story or your next (or first) book. Don’t forget to mention your special bonus that they can only get if they join your mailing list.

Email marketing services

You’ll need to use an email marketing service to manage your mailing list and send out the messages. Don’t use your regular email account, because it’s not meant for that – your messages will be marked as spam or junk.

There are lots of email marketing services. Some of the more popular ones include MailChimp, AWeber, ConvertKit and MailerLite, but there are lots more. I recommend checking out a few of them before choosing one.

Your mail service will:

● collect all the new signups to your mailing list

● automatically send them their bonus

● send out your messages (without labelling them as spam)

● and remove any unsubscribes and undeliverable addresses

Some services will let you collect around 2,000 email addresses and send out 12,000 messages per month free of charge. That’s more than enough to get you started. Once you pass 2,000 though, they’ll start charging you a subscription fee.

Some of them charge a fee sooner than this, and some of the fees can be pretty high, so choose your service carefully. Having said that though, if you’ve got 2,000+ people on your list, the fee shouldn’t be a problem. After all, you can now contact 2,000+ people who are eager to hear from you every time you release a new book. Simply write one email, click Send, and (hopefully) you’ll sell 2,000+ books and shoot straight to the top of Amazon’s search results.

If they like you, keep talking

It pays to keep your subscribers “in the loop”. Don’t just contact them when you have a new book out. Send them occasional freebies, such as exclusive short stories and personal photos. Send them teasers to get them excited about the next book. It could just be the title. Or it might be the cover or some hints about the plot. Or how about a short extract that leaves them desperate to know what happens next?

A little help can go a long way

There are lots of other things you can do. For example, if your book has already been published, ask other people to link to it from their websites, blogs, newsletters, and so on.

(TIP: If they’re members of Amazon Associates (which is free to join), Amazon will pay them a small amount every time someone buys your book.)

Summary

The best way to sell a ton of books is to build up a decent mailing list before you launch the first book. (Or the first book in a new series.) This will enable you to beat Amazon’s thirty-day rapid-release book marketing system. And you won’t need to spend any money on advertising

Your book should sell well enough during those first thirty days that Amazon keeps it on the first page of its search results. Every other book in the series should do just as well – or even better.

So, as far as book marketing goes, your only expense might be your mailing service subscription.

Find out more

Do you need more information about anything I’ve covered in this article? Would you like more book marketing ideas, tips and advice? I have a book! See The Fastest Way to Edit, Publish and Sell Your Book.

You might also like 75 Money-Spinning Ideas for Self-Publishing and Marketing Your Writing. It’s one of the 35 volumes in the ideas4writers ideas collection.

You can also post a question in the ideas4writers Facebook group or email me at mail@ideas4writers.com.